AdHUD ads aren't static like ads in other advertising formats. User can interact with the ads to get more information, purchase the item, visit a website, or try out a limited demonstration version.

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Multiple Formats

Advertisers can provide both a small 'teaser' image, and a larger, more detailed image. The teaser is displayed in the normal rotation. This format occupies about 1/16 of the screen area.

If the user wants more detail, they can click the ad, and select the larger view. The large view occupies about half the screen area. This is typically used to provide multiple, detailed product views.

Small format ad display. (click to zoom)	Large format ad display. (click to zoom)

Landmark Delivery

Advertisers provide a landmark to a store or any other location relevant to the ad. Landmarks are the Second Life version of a URL.

At the user's request, AdHUD delivers the landmark directly to the user. This allows the user to immediately travel to you store to get more information and purchase the object.

Landmark delivery. (click to zoom)

Notecard Delivery

Advertisers provide a notecard containing pricing, or other information about the ad. Notecards are short snippets of textual information that can contain landmarks and links to images.

If the user is interested in the ad, they will request the notecard and immediately delve into a detailed description of the advertiser's wares.

Notecard delivery. (click to zoom)

Links to external websites

If the ad pertains to a real world product or service, or the advertiser has created a promotional website, the advertiser can provide a URL that links to an external web site.

AdHUD isn't just about Second Life. The ability to deliver a URL allows real world advertisers to promote their wares to Second Life users.

Demonstration Objects

Many Second Life retailers provide limited 'demo' versions of their items. AdHUD allows the advertiser to distribute demo versions without requiring the user to visit a store.

This allows the user to immediately try out your items, directly from the AdHUD.