AdHUD provides an unprecedented real-time view into your ad's performance. No other Second Life advertising format can deliver this level of detail on your ad's exposure to the target audience.

Access to AdHUD statistics is provided conveniently by the AdHUD device itself. An advertiser, or AdHUD sales agent, can review their up to the minute ad performance. Ad statistics are secured, and can only be viewed by the creator of the ad.

Total Impressions

The total impressions statistic is the total number of times that ad has been presented to AdHUD users. Each impression lasts approximately 5 minutes.

Unique Users

User may see the same ad multiple times. Each view is counted as an impression. The "Unique Users" statistic displays the total number of users who have seen your ad at least once.

Landmark Click-throughs

This statistic tracks the total number of landmark click-throughs for the ad. Multiple click-throughs by a single user are counted only once to prevent click-fraud.

Notecard Click-throughs

This statistic tracks the total number of notecard click-througs for the ad. Multiple click-throughs by a single user are counted only once to prevent click-fraud.

Large Format Click-throughs

This statistic tracks the total number of times a user has requested the large display format of the ad. Multiple click-throughs by a single user are counted only once to prevent click-fraud.

URL Click-throughs

This statistic tracks the total number of times a user has requested a URL to an external website. Multiple click-throughs by a single user are counted only once to prevent click-fraud.

Demo Object Click-throughs

This statistic tracks the total number of times a user has requested a demonstration object for the ad. Multiple click-throughs by a single user are counted only once to prevent click-fraud.

Impressions Purchased

This statistic shows the total number of impressions purchased by the ad owner.

Impressions Remaining

The total number of remaining ad impressions that have no been consumed by AdHUD users.